Google Search Keyword Types

Let s explore these approaches in more detail.

Google search keyword types. Use this information to adjust your keyword match types. See how closely search terms are to your keywords. Both the broad match modifier and exact match groups should be analyzed for any inaccurate search terms which you can add as negative keywords to filter out. Every keyword you add to your account can be assigned one of four possible match types.

When bidding on a keyword in your ppc campaigns you need to choose a keyword match type which tells google how aggressively or restrictively you want it to match your advertisements to keyword searches. Additional status of the keyword in the external engine account. For example if you use banana bread as a keyword then you might see banana bread with exact as the match type. Broad broad match modifier phrase or exact.

Google ads keyword match type. So you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers. Research keywords our keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time. Match types give you the power to control how relevant a search term needs to be to match your keyword and trigger your ad.

Timestamp of the keyword s creation formatted in. In the match type column see how search terms that triggered your ads match your keywords. This can help you narrow your keyword list down to the ones you really want. For a ppc campaign it s crucial to understand keyword match types and pay attention to keyword cpc and search volume while for seo the main metrics to look at are keyword search volume and keyword difficulty.

Possible statuses depending on the type of external account include criterion rarely served criterion below first page bid criterion low quality score review campaign paused etc. Keyword match types help control which searches on google can trigger your ad. How keyword match types work. Using broad match modifiers allows you to go fishing and find useful keywords for inclusion in your exact match ad group.